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8 Types of Digital Marketing: Which One Is The Best For Your Business?

Updated: Feb 6



What is Digital Marketing aka Online Marketing?


Digital Marketing, very often, also known as Online Marketing, is the best idea and innovation for promoting a brand to connect a set of potential customers with the brand using the most effective tool, the Internet. It is a platform where the brand can showcase its multi-functional provision of services and can effectively reap the benefits of digital marketing services through a renowned digital marketing agency. This is one of the best platforms for marketing to convert viewers into customers.


In a nutshell, if a marketing campaign involves digital communication, it is digital marketing. Nowadays, as we know Digital Marketing has become a must-have for businesses that want to stay relevant and competitive in the digital marketplace.


Importance of Digital Marketing


The importance of Digital Marketing is manifold. It is from uplifting a brand from scratch to building one that is available and known to not only potential customers but also to ordinary audiences.

1)

Helps in reaching a wider audience

2)

Cost Effective & Beneficial

3)

Measurable/Quantifiable Results

4)

Booming Engagement

5)

Superior & Improved Targeting

6)

Large & Expanded Brand Awareness

7)

Real-time Results


• Helps in reaching a wider audience

With the increase in the number of people using the Internet, it becomes easy to advertise your product or services to a wider mass of audience via digital platforms. The traditional type of marketing would be too tedious and time-consuming.


• Cost Effective & Beneficial

Traditional Marketing demands heavy costs compared to Digital Marketing. With an ever-increasing population, it is important that we aim at less cost and higher results.


• Measurable/Quantifiable Results

Under Digital Marketing, the results would always be measurable where you can measure the impacts that your ads have laid and the potential conversion as well. Due to its feature of showing the graph and results, it becomes selectively easy to contemplate the performance of various digitally advertised advertisements.


• Booming Engagement

Digital marketing allows for increased engagement with target audiences through interactive elements such as social media, email, and mobile marketing.


• Superior & Improved Targeting

Digital marketing provides the ability to target specific demographics, such as age, location, interests, and behaviors, which allows for more effective and efficient marketing.


• Large & Expanded Brand Awareness

Through digital channels, businesses can increase their brand awareness and reach new customers, helping to build brand loyalty and long-term customer relationships.


• Real-time Results

Digital marketing provides real-time results, so businesses can see the impact of their marketing efforts in real-time and make adjustments as needed.


In short, digital marketing is essential for businesses in today's digital age as it provides a cost-effective, measurable, and targeted way to reach a wider audience, increase engagement, and drive growth.


8 types of Digital Marketing

1)

Search Engine Optimization (SEO)

2)

Mobile Marketing

3)

Pay-per-Click

4)

Social Media Marketing

5)

Content Marketing

6)

Affiliate Marketing

7)

Marketing Analytics

8)

E-mail Marketing


1) Search Engine Optimization (SEO)


There are thousands and millions of businesses emerging worldwide, but what is the probability that your business would result on the first page of Google search Results? Here is where SEO comes to aid.


SEO is an optimization tool that helps a business rank higher in Google search results, as the name suggests. There are various specialists who are professionals basically in the field of Search Engine Optimization. Their main motto is to get a rank higher in Google Search results ultimately leading to increased search engine traffic on that business's website.


In order to achieve this goal, SEO officials scrutinize the words and phrases that consumers use to search online and further use them in their content.

SEO's performance depends upon the current algorithms that the public is weaving and the one that the trend chases.


Therefore, it is important to uplift the SEO game for your business to list in the top search results. For SEO to work wonders, the analysts prioritize the following aspects;

• Content indexing

• Good link structure

• Keywords and keyword targeting


2) Mobile Marketing


Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual's location.

Mobile marketing is a way in which technology can be used to create personalized promotion of goods or services to a user who is constantly connected to a network.


Salient Elements of Mobile Marketing

Mobile marketing is an advertising activity that uses mobile devices, such as text promos and apps via push notifications.

Mobile marketing audiences are grouped by behaviours and not by demographics.

Marketing faces privacy issues related to data collection.

Mobile marketing is much more affordable than traditional marketing on television.


Mobile marketing is a subset of mobile advertising.

How does Mobile Marketing Work?


Mobile Marketing, often, includes various promotions via Short Messaging Services aka SMS (Text Messages), Multimedia Messaging Services (MMS), in-app or in-game marketing, push notifications through some already installed applications, and other google websites. It is quite often also done when you use your mobile phone to scan a QR Code.


One of the key features is the location demographics, which means that the advertisement keeps popping up in the location of the person who is viewing the advertisement or using a mobile phone. Proximity systems and location-based services can alert users based on geographic location or proximity to a service provider.

Pros

Cons

Lucrative and Beneficial

​Increased data costs

Real-time access to potential users

Data privacy concerns

Easy setting up and monitoring

Room for error

Hence, one pivotal element is that you study all the aspects before diving into any category of advertisement.


3) Pay-per Click (PPC)


Pay-per-click, as the name suggests, is a type of marketing which involves a payment that has to be made by the advertisers every time a viewer clicks on that advertisement when it is popped on their screen. In simpler terms, it is that type of marketing which involves a payment which is only made when the ad is being clicked. It is, therefore, a method of driving website visits organically.


How does PPC work?


Follow some basic steps and you are good to go for earning through a pay-per-click. One thing that has to be considered actively is that the advertisement should be so compelling and promising that the viewer, no matter what, makes sure to click on the pop-up ad.

Take a quick read of the following five steps in order to get started.

​Choose the type of your campaign based on your selling objective.

​Segregate your targets such as location, audience, device, schedule, etc.

Clearly state your budget and bidding strategy.

​Your landing page should be clearly stated.

Build your advertisement.

To be successful with PPC marketing, businesses must first define clear goals and objectives and then create relevant and engaging ads that will resonate with their target audience. Ongoing monitoring and optimization of the campaign are also critical to ensure that it continues to perform well and drive results.

4) Social Media Marketing

Can anyone keep off social media even if willing to do so? No, right? Exactly, since the very time social media has been known to us, it never left us alone. Earlier Social Media applications such as Facebook, LinkedIn, Instagram, etc were majorly used to post people's activities that they were engaged in. Little did we know, these applications would take over and become the easiest way for advertisement or to simply state would become advertising platforms.


To attract potential customers, the best platform these days, undoubtedly, is Social Media applications such as Instagram, Facebook, Pinterest, LinkedIn, etc.

Social media marketing requires an evolving strategy with measurable goals and includes:

  • Maintaining and optimizing profiles.

  • Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience.

  • Responding to comments, shares, and likes and monitoring your reputation.

  • Following and engaging with followers, customers, and influencers to build a community around your brand.

"Social media marketing also includes paid social media advertising, where you can pay to have your business appear in front of large volumes of highly targeted users."

Advantages & Disadvantages of Social Media Marketing

​Universality among members

Difficulty in measuring ROI

​Less Technically Challenging

​Easy to Start – Difficult to Master

​Relatively low to no cost

Government influence on social media​

​Mobile-First Social Networks

Control Handed Over to Consumers

Overall, social media marketing can be an effective way for businesses to connect with customers and reach new audiences, but it requires a clear strategy, consistent effort, and the ability to adapt to changing trends and algorithms.



5) Content Marketing


Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action. The goal of content marketing is to build relationships with customers by providing them with informative and engaging content that they find useful and interesting.


Content marketing can take many forms, including blog posts, articles, videos, podcasts, social media posts, infographics, and more. The content should be tailored to the needs and interests of the target audience and should provide value in some way, such as answering a question, providing a solution to a problem, or entertaining them.

ADVANTAGES

HOW TO GET STARTED?

Improves authority

Identify your audience

Higher Conversion Rates

Determine the right formats

Increased Customer Engagement

Determine how you will distribute

Increases Online Availability

Choose a targeted schedule

Increases Sales

Follow the best practices

Overall, content marketing is an essential part of any modern marketing strategy and can help businesses build brand awareness, increase engagement, and drive more sales.



6) Affiliate Marketing


Affiliate marketing is a type of online marketing in which a business rewards affiliates for each customer or visitor brought to the business through the affiliate's marketing efforts. In other words, affiliates promote a product or service to their audience and earn a commission for each sale, click, or other desired action that is taken by someone who clicked on their affiliate link.


Affiliate marketing typically works by providing the affiliate with a unique tracking link that they can share with their audience through various channels such as social media, email, or their website. When someone clicks on the link and makes a purchase or takes the desired action, the affiliate earns a commission based on the agreed-upon terms of the affiliate program.


Affiliate marketing is a popular way for businesses to reach a wider audience and increase sales, while also providing an opportunity for affiliates to earn money by promoting products they believe in.


Advantages of Affiliate Marketing

Benefits for Businesses

Benefits for Affiliates

Increased sales

Passive income

Cost-effective

Flexibility

Access to new markets

Low startup costs

Improved SEO

Access to a wide range of products

Overall, affiliate marketing can be an effective way for businesses to expand their reach and drive sales while allowing affiliates to earn a commission for promoting products or services that align with their audience's interests.



7) Marketing Analytics


Marketing analytics is the practice of measuring, managing and analyzing marketing performance to improve the effectiveness and efficiency of marketing efforts. Marketing analytics involves collecting and analyzing data from various marketing channels, such as social media, email marketing, search engine optimization (SEO), paid to advertise, and more.


The goal of marketing analytics is to gain insights into customer behaviour, preferences, and engagement in order to make data-driven decisions about marketing strategies and tactics. Marketing analytics can help businesses understand which marketing channels are most effective, which campaigns are driving the most engagement and revenue, and how to optimize marketing efforts for maximum impact.


Techniques and Tools of Marketing Analytics

  • Web analytics

Web analytics tools such as Google Analytics can provide insights into website traffic, user behaviour, and conversions.

  • Social media analytics

Social media platforms such as Facebook, Twitter, and Instagram offer analytics tools that provide insights into user engagement, reach, and demographics.

  • Email marketing analytics

Email marketing platforms offer analytics tools that provide insights into email open rates, click-through rates, and conversion rates.

  • Marketing automation

Marketing automation tools can help businesses automate marketing campaigns and track customer engagement across multiple channels.


To effectively use marketing analytics, businesses must first define clear goals and objectives and then identify the data that is needed to measure progress towards those goals. This data can then be analyzed to identify areas of opportunity and improvement and to make data-driven decisions about future marketing campaigns.



8) E-mail Marketing


Email marketing is a type of digital marketing that involves sending commercial messages, typically to a group of people, using email. Email marketing can be used to promote a business, product, or service, build customer relationships, and drive sales. It is a cost-effective way to promote products or services and build customer relationships. With email marketing, businesses can send targeted messages to specific audiences, based on factors such as demographics, interests, and previous behaviour.


Email marketing campaigns can be tracked and measured, providing insights into open rates, click-through rates, conversion rates, and other key performance indicators. Personalization is also a key feature of email marketing, as messages can be tailored to individual customers to improve engagement and build stronger relationships.

Advantages

Tips & Techniques

Cost-effective

Build a quality email list

Target Messaging

Use attention-grabbing subject lines

Measurable Results

Keep the content relevant & valuable

Personalization

Optimize for Mobile

Overall, email marketing can be a powerful tool for businesses to engage with customers, promote products or services, and drive sales, and can be a cost-effective and measurable way to reach a large audience.


Which is the best type of Digital Marketing for your Business?


We have listed 8 major types of Digital Marketing here, with their advantages, tips and techniques. This has been done in order to bring you a step closer to a conclusion as to what type of marketing should you undertake for the best reach.


The best type of digital marketing for a business depends on various factors, such as the target audience, the nature of the business, the budget, and the goals. Different types of digital marketing have their own strengths and weaknesses, and some types may work better for certain businesses than others.


For example;

  • Search engine optimization (SEO) can be effective for businesses that rely on online search traffic, while social media marketing may be more appropriate for businesses that have a strong social media presence or target a younger demographic,

  • Similarly, email marketing may work well for businesses that have an established email list,

  • while pay-per-click (PPC) advertising may be suitable for businesses that want to drive immediate results.

Ultimately, the best type of digital marketing for a business is one that aligns with its goals, audience, and budget, and is executed effectively with a clear strategy and measurable objectives. It is important to evaluate the different options and experiment with various approaches to find what works best for your business.

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