Brand Stories That Inspire: 8 Brands That Mastered Social Media Marketing in 2024 (And What We Can Learn)
- Megha Maheshwari
- May 12
- 4 min read
In today’s world, where a swipe or scroll can decide a brand’s future, mastering social media is not just smart, it is essential. As a Digital Marketing Agency based in Surat, we at Make Me Brand understand the power of a well-crafted social media presence. With our deep focus on social media handling, we’ve closely observed some brands that didn’t just show up online, they owned the stage.
Here’s a look at 8 brands that truly nailed social media marketing in 2024. Whether you are a business owner, a creator or someone dreaming of building a digital presence, these stories will spark ideas and offer practical lessons. And yes, we have added real takeaways so you can apply them to your journey.
1. Duolingo: Learning Meets Fun
Duolingo turned boring grammar into fun and memes. Their TikTok and Instagram Reels perfectly exemplify how humour builds strong community connections. The owl mascot became a celebrity in its own right. They used timely trends and pop culture to stay relevant and engaging.
What to Learn:
Add a playful tone. People enjoy brands that don’t sound robotic. Be bold and relatable.
2. Nykaa: Beauty with Purpose
Nykaa showed how meaningful content meets great branding. Through Reels, how-to videos and customer spotlights, they created a strong beauty tribe. They didn’t just sell products, they started conversations around skin positivity and confidence.
What to Learn:
Share real stories. Educate your audience without pushing products too hard.
3. Zomato: Timely and Trendy
In 2024, Zomato mastered timing. From cricket matches to viral memes, they never missed a moment. Their witty posts made users smile and sparked shares across platforms.
What to Learn:
Stay updated. Use current events and humour to create relatable posts.
4. Cred: Aesthetic Meets Quirk
Cred’s social media design is slick, but what truly stands out is their smart storytelling. Their ads don’t just promote an app, they make you curious. In 2024, their cricket-themed campaigns brought in massive traction.
What to Learn:
Use storytelling in every campaign. A good design grabs attention, but a good story makes it memorable.
5. Amul: Decades of Relevance
Amul has been creating topical creatives for years, but their 2024 campaigns stood out for embracing Gen Z humour. Their posts blended cultural references with brand messaging beautifully.
What to Learn:
Adapt your voice to changing times. Know your audience and speak their language.
6. Netflix India: Local Love, Global Presence
Netflix India showcased how global brands can connect with local audiences. They celebrated Indian festivals, collaborated with regional influencers and responded to comments with a personal touch.
What to Learn:
Personalise your approach. Reply to comments, start conversations and support local creators.
7. Bombay Shaving Company: Content that Connects
This brand used content marketing to talk about skincare for men — a topic often overlooked. Their 2024 campaigns included interviews, lifestyle tips and self-care reminders, making it feel more like a friend than a brand.
What to Learn:
Focus on niche topics. Fill gaps in the conversation that your competitors are ignoring.
8. Lenskart: Filters and Fun
Lenskart made trying glasses fun with filters, AR and witty content. Their audience didn’t just shop, they played, explored and shared. Their Instagram campaigns were interactive and user-driven.
What to Learn:
Let your audience engage with your product in new ways. Use tech features like filters to enhance your message.
9. Mamaearth: Building Trust Through Real Stories
Mamaearth didn’t rely on just flashy ads. In 2024, their focus shifted toward user-generated content, heartfelt testimonials and real-life results. Their Instagram page featured moms, influencers and everyday users sharing their experiences. The brand came across as authentic, reliable and relatable.
What to Learn:
Trust builds loyalty. Use your customers’ voices to speak for your brand. Let real experiences be your strongest marketing tool.
10. boAt: Energy, Music and Community
boAt brought their community to the center of every campaign in 2024. They tapped into music lovers, fitness freaks and creators to make their content exciting and bold. Their product placements felt more like lifestyle statements. Reels, challenges and collaborations made them a social-first brand that people love tagging.
What to Learn:
Create a vibe around your brand. Don’t just sell the product — build a lifestyle people want to be part of.
Final Thoughts: What These Brands Teach Us
These eight brands did not just post regularly, they built connections. They weren’t afraid to show their personality, adapt to trends or try fresh ideas. Whether it’s a meme, a heartfelt video or a helpful tutorial, great content is always rooted in truth and timing.
At Make Me Brand, our team doesn’t just manage social media handling, we tell stories. Stories that grow followers, drive results and turn viewers into loyal fans. If you are a business based in Surat, or anywhere else, remember this: the heart of marketing is human. Be real, be creative and always stay consistent.
Let these stories inspire your next step. Whether you are a small startup or an established brand, your story deserves to be told right. And if you ever need help, you know where to find your favourite Digital Marketing Agency in Surat — Make Me Brand.
Let's plan your next brand story together https://www.makemebrand.co.in/
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