top of page
  • Megha Maheshwari

Everything you need to know about SEO

Updated: 6 days ago

Meaning of SEO

Search Engine Optimization

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance, and link popularity so its pages can become easily findable, more relevant, and popular towards user search queries, and as a consequence, search engines rank them better.

SEO is how you help customers find your site when they search on Google, Bing, and Yahoo. By building your site the right way and optimizing your keywords, you'll drive more traffic to your page and generate more sales. Here are 10 tips to help you rank higher in online searches.

It is the practice of getting targeted traffic to a website from a search engine's organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

The various SEO types are:

Technical SEO

On-Page SEO

Content SEO

Off-Page SEO

Local SEO

Mobile SEO

eCommerce SEO

Concepts of SEO

SEO involves five main steps:

  • Keyword research - Find what people search for.

  • Content creation - Craft content for searchers.

  • On-page SEO - Make your content as clear as possible.

  • Link building - Build trust and authority from other websites.

  • Technical SEO - Understand the technicality

Many factors impact your SEO success, including:

Technical: This includes anything that affects the performance of, visibility of, or how search engines access your site. This includes indexing and crawling, schema, page speed, site structure, URL structure, and much more.

On-page: This is your content – both what is visible to users on your web pages (text, images, video, or audio), as well as elements that are only visible to search engines (HTML tags, structured data).

Off-page: This is anything that’s not on your site. Ultimately, off-page factors are about growing and demonstrating your website’s authority, relevance, and trust and building an audience. Think link building, social media marketing, PPC marketing, reviews, and user-generated content.

In this chapter, we’ll start exploring the world of SEO in three of the most important areas that will help set you up for success:

Search experience optimization: What opportunities do you have to be more present to your customers/audience?

Content strategies for actual people: The importance of content and what it means to be relevant.

The impact of voice search on SEO: We’ll look into the not-too-distant future and show you why the time is now to optimize for voice search. So don’t wait!

Pros and Cons of SEO

Just like a coin has two sides, so does SEO. Everything that comes with advantages surely has disadvantages as well.



Makes it visible for people looking for it


Generates Organic Visits


Increases the visibility of your brand


Help you close sales in less time

Guarantees valuable content to your audience


Makes you a leader in your market niche



It requires time and patience


​It is complex to predict accurate results


It requires constant maintenance


It does not reap profits in the beginning

It can generate penalties if it is done badly


You compete with other niche on the internet