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Everything you need to know about SEO

Updated: Feb 5

Meaning of SEO

Search Engine Optimization

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance, and link popularity so its pages can become easily findable, more relevant, and popular towards user search queries, and as a consequence, search engines rank them better.

SEO is how you help customers find your site when they search on Google, Bing, and Yahoo. By building your site the right way and optimizing your keywords, you'll drive more traffic to your page and generate more sales. Here are 10 tips to help you rank higher in online searches.

It is the practice of getting targeted traffic to a website from a search engine's organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks with everything you need to know about SEO.

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

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Everything you need to know about SEO

Everything you need to know about SEO

The various SEO types are:

Technical SEO

On-Page SEO

Content SEO

Off-Page SEO

Local SEO

Mobile SEO

eCommerce SEO

Concepts of SEO

SEO involves five main steps:

  • Keyword research - Find what people search for.

  • Content creation - Craft content for searchers.

  • On-page SEO - Make your content as clear as possible.

  • Link building - Build trust and authority from other websites.

  • Technical SEO - Understand the technicality

Many factors impact your SEO success, including:


This includes anything that affects the performance of, visibility of, or how search engines access your site. This includes indexing and crawling, schema, page speed, site structure, URL structure, and much more.


This is your content – both what is visible to users on your web pages (text, images, video, or audio), as well as elements that are only visible to search engines (HTML tags, structured data).


This is anything that’s not on your site. Ultimately, off-page factors are about growing and demonstrating your website’s authority, relevance, and trust and building an audience. Think link building, social media marketing, PPC marketing, reviews, and user-generated content.

In this chapter, we’ll start exploring the world of SEO in three of the most important areas that will help set you up for success:

Pros and Cons of SEO

Just like a coin has two sides, so does SEO. Everything that comes with advantages surely has disadvantages as well.



Makes it visible for people looking for it


Generates Organic Visits


Increases the visibility of your brand


Help you close sales in less time

Guarantees valuable content to your audience


Makes you a leader in your market niche



It requires time and patience


​It is complex to predict accurate results


It requires constant maintenance


It does not reap profits in the beginning

It can generate penalties if it is done badly


You compete with other niche on the internet

How does SEO work

SEO works by optimizing a website's content, conducting keyword research, and earning inbound links to increase that content's ranking and the website's visibility.

SEO Step-by-Step Tutorial

Step 1: Find keywords.

Step 2: Put keywords in the page title.

Step 3: Put keywords in the page URL.

Step 4: Put keywords in your meta description.

Step 5: Put keywords in your H1 text.

Step 6: Use keywords in the page's content.

Step 7: Build links to your website.

Step 8: Monitor your rank.

Well, SEO stands for 'Search Engine Optimization, which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website's position in search results pages. Remember, the higher the website is listed, the more people will see it.


Web positioning projects can be successful from various points of view, but the main benefit is to appear just when your potential clients are looking for you.

However, the number of your visits, your customers, and even your sales will not increase from one day to the next: parallel and constant efforts are required, as well as patience and time, to see that SEO is having an effect.

Remember that web positioning, as part of attraction marketing ( inbound marketing ), intends that your brand is not the one that approaches the possible consumer, but that the consumer is the one who approaches you.

Becoming a magnet for potential consumers is the most profitable sales strategy in the long run and that is why our recommendation is to have the necessary mettle to conquer the first page of Google.


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